Through Seven Bro7hers Brewery, a Manchester, England-based operation testing out two fresh beers produced from Kellogg’s cereal, beer for breakfast is now more socially acceptable. The cereal-packed craft beers, made with Coco Pops (Cocoa Krispies), are “Sling It Out Stout;” and “Cast Off Pale Ale,” made with Rice Krispies, reports The Sun.
The beers are component of a sustainability project by Kellogg to upgrade cereals that are not suitable for commercial sale — for instance, flakes that may be too big or mildly discolored — and follow the previously limited edition of “Throw It Away IPA,” produced with Kellogg’s Corn Flakes, released last year.
In the brewing phase, Seven Bro7hers utilizes Rice Krispies and Coco Pops to create the breakfast beers instead of malted barley. Corn flakes were used instead of wheat in the event of Cast Off Pale Ale.
Seven Bro7hers are not the only brewery to use favorites in their beer recipes on Saturday morning. In February 2019, Smartmouth Brewing in Norfolk, VA published a Lucky Charms-inspired IPA; and in March 2019, DuClaw Brewing of Baltimore, MD announced a sour ale with fruity pebbles. Pride Month is currently being celebrated by the latter by donating a portion of can sales to Maryland’s Pride Center.
Other sweet combos on the market included a collaboration between Carvel and Captain Lawrence Brewing of Elmsford, NY to create three ice cream-cake-flavored drinks: Fudgie the Beer, back this summer; Cookie Puss Birthday Beer; and Cookie O’Puss St. Patrick’s Day Stout. In collaboration with Keegan Ales of Kingston, NY, IHOP published a beer infused with its pumpkin-spiced pancake mix last September.
Read the full article about beer made from breakfast cereal here.