Budweiser Zero Non Alcoholic BeerBack in June 2016 I wrote my most important review
I’ve ever done, a review of Labatt’s non-alcoholicBudweiser
Prohibition Brew
. I wrote about non-alcoholic beer before
then but Budweiser Prohibition was different, it actually was
reminiscent of the real deal. I’m not a fan of Labatt/AB-InBev’s
offerings but something about Prohibition popped out at me. Fast
forward to July 2020, I was looking on the Manitoba Liquor Mart website a week
ago and came across Budweiser Zero with a “coming soon!” tag
next to each of their SKUs. I searched for Prohibition and the
product was delisted on the website. I recall going to a local
Safeway a couple weeks back and seeing a large display for
Prohibition with a price tag of $9.99 for a 12-pack of the beer, I
didn’t think anything of it.

Budweiser Zero is the newest non-alcoholic product by Labatt
(AB-InBev), replacing Prohibition. I can’t seem to find any reviews
of Bud Zero yet but from I found that they created a recipe with
zero sugar and lower calories than Prohibition. My closest Liquor
Mart still has a couple cans of Prohibition left so I picked one up
to compare with this beer at the end. Bud Zero is rated at 0.0%
ABV
Budweiser Zero Nutrition Facts (per 355mL can): 
50 calories
Fat: 0g
Carbohydrates: 12g
Sugars: 0g
Protein: 0g
Sodium: 10mg (1%)
Potassium: 50mg (1%)
Calcium: 10mg (1%)
Ingredients: De-alcoholized beer, Natural flavour. Contains
barley
Appearance: Pours a crisp light straw yellow body,
pretty much what you would expect from a lager from Labatt. The
beer has a lot of carbonation in the body, while the head is pretty
thick and frothy with a snow white hue to it.
Aroma: I guess it smells reminiscent of Bud Light. It’s
a bit sweet with a mild grain presence to it, a hint of corn and a
grassy hop finish. It’s light and a bit metallic, pretty standard
lager so far. There’s a bit of a weird icing sugar aroma that pops
up once in a while, not something I think I’ve ever smelled in a
beer before. 
Taste: This is the second time I’ve tried this beer
since last night and last night I drank it straight out of the can
and it tasted like metallic water. This time around I poured it in
a glass and it tastes a bit like Bud Light but it has a bit of a
taste that reminds me a bit of a grain or ingredient that they
wouldn’t typically put in the beer.. a bit of a buckwheat-like
bitterness in the grain. Zero is a bit sweet with a bit of a
toasted rice taste that reminds me a bit of of Rice Krispies
cereal. There’s a hint of lemon popping out which I don’t mind, but
overall the beer is quite light but it’s no surprise at 0.0% ABV.
No real noticeable aftertaste except maybe a bit of rice. Very easy
to drink, even as a vocal beer snob.
Overall Thoughts: It’s definitely drinkable and if
you’re a fan of Bud Light, you will probably enjoy this. It’s quite
light in taste and smooth, so easy to drink on a hot summer
afternoon, but perhaps too light for many people? My local Safeway
charges $10.99 CDN (approx $8.20 USD) per 355mL (12oz) six-pack, so
it’s not cheap when Bud Light is available at the liquor store for
only a dollar or two more in my neck of the woods. Non-alcoholic
beer has come a long way since the days of O’Doul’s, and this one
tastes the closest to the real deal I’ve had yet, even more so than
Coors Edge, though I’m not a fan of Bud/Bud Light products to begin
with. Do I recommend this? If you’re dieting and still crave a bit
of a barley beverage, or if you are wanting to cut down on the
consumption of alcohol, for sure. Products like Prohibition/Zero
are creating a segment in the beer industry that has been ignored
and I’m intrigued to see what the competitors come out with in
coming months and years.
Availability: It appears that this is going to be a
global offering so I’d say expect this beer in countries where
Budweiser and Bud Light are easy to find. In Canada, expect to see
this at liquor/beer stores as well as at major grocery
chains. 
Compared to Prohibition: Prohibition has been tweaked a
bit since I first reviewed the beer back in 2016, a 473mL can
originally had 200 calories compared to 160 when the brand was
discontinued, so even if this was in a 355mL can, it would still
have a lot more calories than Zero.  Prohibition contains
de-alcoholized beer, malt extract, hop extract and natural flavour,
while Zero contains simply de-alcoholized beer and natural flavour.
Prohibition’s aroma is a lot stronger with a very strong barley and
corn aroma to it, which I actually kind of prefer, but many will
like Zero’s lighter aroma instead. Prohibition is also surprisingly
quite a bit more aggressive in taste with it having a strong taste
that’s a combination of barley water and apple juice. The apple
juice
 taste is off putting for me so Zero is better there.
Appearance-wise, almost completely identical but Zero has a bit
more carbonation than Prohibition. It’s a bit of a toss-up for me,
I want a bit more aroma in my beer so Prohibition wins there for
me, but for taste.. Zero for sure. 

Budweiser Zero Non Alcoholic Beer

Budweiser Zero Non Alcoholic Beer

Budweiser Zero Non Alcoholic Beer

Budweiser Zero Non Alcoholic Beer

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