While the nation continues to focus its political gaze on the
state of Georgia as election officials continue to tally mail-in
ballots, the Peach State made headlines today for a significant
acquisition in the beer world. Atlanta’s SweetWater Brewery announced
today that it has been acquired by Aphria Inc.(APHA), a leading global
cannabis company based in Leamington, Ontario, Canada.

The 14th largest American craft brewery by volume in 2019 has
long been recognized for producing hop-forward beers that closely
draw inspiration from the cannabis industry, including its iconic
flagships 420 Extra Pale Ale, Hop Hash Easy IPA, and recently
introduced terpene-infused Hydroponics Hard Seltzer, as well as
seasonal and specialty offerings like their 420 Strain series, Dank
Tank, Mango Kush Wheat Ale, Trainwreck Hazy Double IPA, Super
Silver Haze Lager, Jack Herer Harvest Ale and more.


The Georgia-based brewery has also been recognized for
establishing one of the country’s largest beer & music
festivals in their 420 Fest, which first launched in 2004 and takes
place each year to coincide with the weekend of April 20.

Today’s $300 million cash and stock acquisition is the first
entry in the US market for Aphria, which aims to build awareness
around its brands, Broken Coast, Good Supply, Riff and Solei, in
anticipation of the eventual federal legalization of cannabis in
the US.

SweetWater Brewing Co. The Woodlands Tour SweetWater WoodlandsSweetWater Woodlands
Barrel-Aging Facility and Event Space | Courtesy Johnathan Pylant

Founded in 1997 by Freddy Bensch, SweetWater Brewery has grown
distribution across 27 states and is currently available on all
Delta Airlines flights nationwide. Last year, SweetWater produced
260,420 barrels, an increase in production by 7% over the previous
year. In 2011, the brewery announced a $19 million expansion
project that added 115,000 square feet of production space.

“Our strong balance sheet and access to capital have enabled
us to enter the U.S. through this strategic and accretive
acquisition, said Irwin D. Simon, Aphria’s Chairman and Chief
Executive Officer.”

“We will establish and grow our U.S. presence through
SweetWater’s robust, profitable platform of craft brewing
innovation, manufacturing, marketing, and distribution expertise.
At the same time, we will build brand awareness for our adult-use
cannabis brands, Broken Coast, Good Supply, Riff and Solei, through
our participation in the growing $29 billion craft brew market in
the U.S. ahead of potential future state or federal cannabis
legalization,” Simon continued. “We look forward to building
upon the strengths of each of our respective and complementary
brands, diversifying our product offering, broadening our consumer
reach, and enhancing loyalty with consumers.”

A fresh pour of 420 Strain G13 IPA while grillingPhoto courtesy of
Jose Minaya

SweetWater Brewery also cited Aphria’s socially conscious
business approach as aligning with Save Our Waters initiative,
which the brewery launched in 2006 to raise money for water
conservation efforts. Aphria, similarly champions the Plant for
Positivity initiative
, which aims to leverage the power of
plants to create a positive impact on communities and
individuals.

Freddy Bensch, SweetWater’s Founder and Chief Executive
Officer, added, “We are excited by the opportunity to join a
leading global cannabis company and build a successful future based
on the strengths we both bring to this combination.”

“Our 420 brand offerings and SweetWater 420 Fest complement
Aphria’s cannabis business and create mutual opportunities for
accelerated expansion into other cannabis- and beverage-related
products in the U.S. and Canada,” said Bensch. “We will
leverage our growing beverage offering and build an even stronger,
more diversified company with a continued focus on authentic and
distinctive brands using some of the freshest, most flavorful
ingredients to create innovative and high-quality beverages
including beers, seltzers, spirits, and non-alcoholic beverages
that our loyal and growing consumer base has come to expect from
SweetWater.”

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The post
Georgia’s SweetWater Brewery Acquired by Canadian Cannabis
Company
appeared first on PorchDrinking.com.

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