Founders First told the ASX today that it had signed a cold
store national distribution agreement with alcohol supply chain
company Bevchain, which could lead to industry-wide logistics

Linfox-owned Bevchain is launching the specialist network which
will provide a single cold store warehousing and distribution chain
for all Founders First products in November.

The problem of maintaining cold storage throughout distribution
networks has been of particular concern to craft beer as the
industry seeks to maintain quality through consistent
refrigeration, and this year
Founders First has doubled distribution of its brands
include Ballistic,
Sauce, Jetty Road and Foghorn

Founders First said the deal with Bevchain will simplify
operations for it and its retail partners, and result in “lower
cost and significantly improved customer service with Founders
First now managing stock levels, inventory planning invoicing and
accounts receivable”.

The partnership with Bevchain could provide both an industry
solution for the craft sector and open up new revenue streams for
the company, Founders First said, with Bevchain providing the
physical infrastructure and
Founders First providing the digital platform
and access to
craft producers,
via its Mighty Craft brand

Founders First managing director Mark Haysman said that the
agreement was a “significant step” for the company.

“There is currently no national cold chain craft logistics
solution in the country,” he said in a statement to the ASX.

“To have the leading industry player in Bevchain building the
infrastructure and providing Founders First with the preferred
supply services is a big endorsement of our model and future

“We have significant plans to expand this further in time to
potentially provide an efficient and effective industry solution
for Independent Craft through leveraging the Mighty Craft platform
and Bevchain’s infrastructure”

Misha Shiliapnikoff, president at Bevchain, said the company was
excited to partner with Founders First, “to address what is
currently a fragmented craft beer market”.

“We see this opportunity as a long-term partnership in which
Bevchain can support Founders First and Mighty Craft with logistics
infrastructure and expertise, underpinned by our strong commitment
to safe and efficient supply chain operations.”

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